Disposable cups and plates - Market Research and American Business, 1935-1965

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Field name	Value
Title	Disposable cups and plates
Box Number	59
Report Number	1303A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	27 Jun 1960 Find out more about this year
Document Type	Letter
Industry	Food and Drink
Commissioned by	Scott Paper Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Scott Paper Company Go to Business Biographies
Brand	Scott
Method	Interview; Focus Group
Keywords	child consumer, drinking cup, drinking custom, hygiene, consumer trend, celebration, entertainment, corporate image, tableware, quality, marketing, promotion, price, pricing, housewife, female consumer Go to Glossary
Language	English
Document linked to	A motivational research study on the Scott cup