Draft memorandum - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Draft memorandum
Box Number	57
Report Number	1266B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	20 Jul 1960 Find out more about this year
Document Type	Memorandum
Industry	Construction and Real Estate; Media and Publishing
Commissioned by	Architectural Record
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Architectural Record Go to Business Biographies
Brand	Architectural Record
Method	Interview
Keywords	architecture, magazine, periodical, publishing, reading, promotion, marketing, design, engineering, house building, self-image, corporate image, brand choice, competitor analysis, product personality, word-of-mouth advertising, public relations, psychometric testing, engineer, symbolism, male consumer Go to Glossary
Language	English
Document linked to	A problem analysis and proposal for a motivational research study of the editorial, sales, advertising and promotional problems of Architectural Record A motivational research study of the editorial, sales, advertising and promotional problems of Architectural Record / phase I A motivational research study of the editorial, sales, advertising and promotional problems of Architectural Record / phase I A motivational research study of the editorial, sales, advertising and promotional problems of Architectural Record / phase I