Endgültiger Vorschlag für einen Packungstest Lavex - Market Research and American Business, 1935-1965

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Field name	Value
Title	Endgültiger Vorschlag für einen Packungstest Lavex
Box Number	100
Report Number	2274A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	13 Jun 1969 Find out more about this year
Document Type	Proposal
Industry	Personal Products
Commissioned by	Vereinigte Papierwerke
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Vereinigte Papierwerke GmbH & Co. Go to Business Biographies
Brand	Camelia
Method	Test
Keywords	sanitary napkin, feminine hygiene product, marketing, female consumer, menstruation, housewife, packaging, design, color, brand choice, brand preference, product personality, corporate image Go to Glossary
Language	German
Document linked to	Packungstest Lavex