Estudio de las motivaciónes en el marketing y la publicidad de Tervilor - Market Research and American Business, 1935-1965

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Field name	Value
Title	Estudio de las motivaciónes en el marketing y la publicidad de Tervilor
Box Number	74
Report Number	1637C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1963 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	S.A. Viladomiu
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	S. A. Viladomiu Go to Business Biographies
Brand	Tervilor
Method	Interview; Test
Keywords	sales, advertising, fashion, design, female consumer, housewife, packaging, sales person, fabric, quality, textiles, marketing Go to Glossary
Language	Spanish
Document linked to	Outline for a motivational research study on the sales and advertising problems of Tervilor