Etude de motivation sur les automobilistes indècis, les leviers immèdiats de l'argent, les besoins non satisfaits, vol. I - Market Research and American Business, 1935-1965

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Field name	Value
Title	Etude de motivation sur les automobilistes indècis, les leviers immèdiats de l'argent, les besoins non satisfaits, vol. I
Box Number	97
Report Number	2199C (Vol I)
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1969 Find out more about this year
Document Type	Report
Industry	Energy and Utilities; Automotive
Commissioned by	La Compagnie Française de Raffinage Total
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	La Compagnie Française de Raffinage Total Go to Business Biographies
Brand	Total
Method	Interview; Test
Keywords	customer satisfaction, purchasing, automobile, car, male consumer, family, price, pricing, quality, brand choice, gasoline, buyer motivation, service station Go to Glossary
Language	French
Document linked to	Proposal for a study on undecided drivers and unsatisfied needs Etude de motivation sur les automobilistes indècis, les leviers immèdiats de l'argent, les besoins non satisfaits, vol. II