Etude de motivations sur le marchè du costume à prix èlevè en Allemagne, France et Italie - Market Research and American Business, 1935-1965

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Field name	Value
Title	Etude de motivations sur le marchè du costume à prix èlevè en Allemagne, France et Italie
Box Number	86
Report Number	1937C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1966 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	Lanificio Fratelli Cerruti S.p.A.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Lanificio Fratelli Cerruti S.p.A. Go to Business Biographies
Brand	Cerruti
Method	Interview; Test
Keywords	clothing, brand, prestige, fashion, social class, design, male consumer, suit, consumer trend, buying habits, tradition, label Go to Glossary
Language	German
Document linked to	Proposal for a motivational research study on the higher-priced clothing market for men in Northern Italy, France, Northern and Southern Germany Progress report on the sales and advertising problems of higher priced men's clothing Addendum progress report: today's Italian suit consumer