Etude motivationnelle sur le problème concernant le lancement d'une brosse à dents èlectrique en France - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Etude motivationnelle sur le problème concernant le lancement d'une brosse à dents èlectrique en France
Box Number	49
Report Number	1068C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1959 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	Monsieur Ph. -G. Woog
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Method	Interview
Keywords	consumer, electric toothbrush, toothbrush, oral hygiene, marketing, anxiety, fear, price, pricing, social status, merchandising, gift, female consumer, housewife, word-of-mouth advertising, public relations Go to Glossary
Language	French
Additional information	Also available in English translation.
Document linked to	Proposition pour une ètude sur la brosse à dents "Broxodent" A preliminary summary of the research findings concerning the introduction and sale of electric toothbrushes, in France English translation of "Etude motivationnelle sur le problème concernant le lancement d'une brosse à dents èlectrique en France"