Executive summary - public attitudes toward Horn & Hardart Company relations - Market Research and American Business, 1935-1965

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Field name	Value
Title	Executive summary - public attitudes toward Horn & Hardart Company relations
Box Number	80
Report Number	1778C-Ex.
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1965 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Horn & Hardart Baking Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Horn & Hardart Baking Company Go to Business Biographies
Brand	Horn & Hardart
Method	Interview; Test
Keywords	corporate image, coffee, restaurant, young consumer, family, brand preference, attitude, publishing, decor, design, old fashioned, competitor analysis, marketing, promotion, name, design, business, advertising Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the problems of the Horn & Hardart Company Horn & Hardart Progress Report Public attitudes toward Horn & Hardart Company operations - a motivational research study