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Title Executive summary of the pilot motivational research study on beer packaging / one-way bottles and returnables as compared with cans, among beer distributors
Box Number 47
Report Number 1045B
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Manufacturing; Food and Drink
Commissioned by Glass Container Manufacturers Institute
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Method Interview; Test
Keywords
Language English
Document linked to Glass Containers Manufacturers Institute
How to penetrate the prejudice and restore the true image of bottled beer, vol. I
How to penetrate the prejudice and restore the true image of bottled beer, vol. II
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