Exploiting the psychological potential of Daystrom's high-style line - a pilot motivational study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Exploiting the psychological potential of Daystrom's high-style line - a pilot motivational study
Box Number	27
Report Number	740D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1956 Find out more about this year
Document Type	Report
Industry	Household Goods
Commissioned by	Charles L. Rumrill & Co., Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Brand	Daystrom
Method	Interview
Keywords	furniture, dining, female consumer, women, housewife, target market, customer profiling, modernity, shopping, brand association, consumer, sales person, salesman Go to Glossary
Language	English