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Title Eye-Gene
Box Number 42
Report Number 966A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Healthcare and Pharmaceuticals
Commissioned by Pearson Pharmacal Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Eye-Gene
Method Interview; Test
Keywords
Language English
Document linked to Rough transcript of verbal progress report on Eye-Gene, to Pearson Pharmacal, Co.
Examining the sales, marketing and advertising of Eye-Gene, and developing new directions for Eye-Gene - a motivational research study
Letter-memo on questions re: Eye-Gene
Outlining scope of study