Farm Bureau ad test - Market Research and American Business, 1935-1965

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Field name	Value
Title	Farm Bureau ad test
Box Number	12
Report Number	324F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1955 Find out more about this year
Document Type	Report
Industry	Financial Services; Animal and Agriculture
Commissioned by	Farm Bureau Insurance Companies
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Farm Bureau Insurance Companies Go to Business Biographies
Method	Test
Keywords	insurance, finance, agriculture, brand association, name, corporate image, testing, farm, farmer, farming, research, employee attitude, customer satisfaction, public opinion, product personality Go to Glossary
Language	English
Document linked to	Farm Bureau Insurance Companies Farm Bureau Insurance Companies A psychological research study on the selection of a new name for the Farm Bureau Insurance Companies Supplementary memo on field testing of new names for Farm Bureau Insurance Companies Memo on Farm Bureau Name Change Series Preliminary Memo on Indicated Major Changes (Farm Bureau Insurance Companies)