Field research on the impact of Musselman's advertising - Market Research and American Business, 1935-1965

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Field name	Value
Title	Field research on the impact of Musselman's advertising
Box Number	25
Report Number	681E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	18 Nov 1955 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Arndt, Preston, Chapin, Lamb & Keen, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	C. A. Musselman Company Go to Business Biographies
Brand	Musselman's
Method	Interview; Test
Keywords	baked product, pie mix, dessert, food, female consumer, women, housewife, competition, quality, product differentiation, advertising, attitude, brand, advertisement effectiveness test, testing Go to Glossary
Language	English