Final MRS: surfaces and cleaners in the household - Schlussbericht zu einer Motivstudie über die Koberflächen im Haushalt - Market Research and American Business, 1935-1965

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Field name	Value
Title	Final MRS: surfaces and cleaners in the household - Schlussbericht zu einer Motivstudie über die Koberflächen im Haushalt
Box Number	44
Report Number	984.6C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1962 Find out more about this year
Document Type	Report
Industry	Cleaning Products
Commissioned by	J.R. Geigy AG
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Keywords	cleaning, housewife, female consumer, detergent, hygiene, safety, quality Go to Glossary
Language	German
Document linked to	Letter-proposal for a motivational research study of the sales and advertising problems of the Geigy weed killer The sales and advertising problems of Solnet, the Geigy weed killer / a pilot motivational study Vorschlag zu einer Motivstudie uber die Werbeprobleme der J. R. Geigy AG in Basel Les Problemes de Vente et de Publicite de Solnet Proposition pour une Etude des Motivation sur les Relations avec les Detaillants Droguistes Schlussbericht zur motivstudie über die public relations problems der firma J.R. Geigy AG Schlussbericht zur motivstudie über die public relations problems der firma J.R. Geigy AG Zur motiv-untersuchung über Neocid fliegenpapier-verpackung in de Schweiz Progress report for an M. R. study on surfaces in the household / Zwischenbericht zu einer Motivstudie über die Koberflächen im Haushalt