Final report: motivational research study on the marketing and advertising of a second generation Alberto Balsam condition - Market Research and American Business, 1935-1965

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Field name	Value
Title	Final report: motivational research study on the marketing and advertising of a second generation Alberto Balsam condition
Box Number	120
Report Number	2857C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1976 Find out more about this year
Document Type	Report
Industry	Hair and Beauty
Commissioned by	Alberto-Culver Company
Conducted by	Ernest Dichter Associates International, Ltd.
Place	Croton-on-Hudson, New York
Company	Alberto-Culver, Co. Go to Business Biographies
Brand	Alberto Balsam
Method	Interview; Focus Group; Observation
Keywords	hair, hair product, marketing, female consumer, attitude, United States, product development, corporate image, brand, lifestyle, morality, body image, individual, trust, nature, advertising, packaging, luxury Go to Glossary
Language	English
Additional information	Includes 'Executive Summary' and 'Final Report'.