Final report: motivational research study on the marketing and advertising of a second generation Alberto Balsam conditioner - Market Research and American Business, 1935-1965

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Field name	Value
Title	Final report: motivational research study on the marketing and advertising of a second generation Alberto Balsam conditioner
Box Number	121
Report Number	2872C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1976 Find out more about this year
Document Type	Report
Industry	Hair and Beauty
Commissioned by	Alberto-Culver Company
Conducted by	Ernest Dichter Associates International, Ltd.
Place	Croton-on-Hudson, New York
Company	Alberto-Culver, Co. Go to Business Biographies
Brand	Alberto Balsam
Method	Interview; Focus Group; Observation
Keywords	hair product, beauty product, lifestyle, female consumer, name, body image, nature, trust, authority, scent, packaging, luxury, market segmentation, product development, hygiene Go to Glossary
Language	English
Additional information	This document is a duplicate of report 2872B.
Document linked to	Final report: motivational research study on the marketing and advertising of a second generation Alberto Balsam conditioner