Final report for the Greeting Card Association / twelve key steps in meeting the current challenge to the greeting card industry - Market Research and American Business, 1935-1965

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Field name	Value
Title	Final report for the Greeting Card Association / twelve key steps in meeting the current challenge to the greeting card industry
Box Number	52
Report Number	1151C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1959 Find out more about this year
Document Type	Report
Industry	Media and Publishing; Retail and Wholesale
Commissioned by	Greeting Card Association
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Greeting Card Association Go to Business Biographies
Method	Interview; Focus Group
Keywords	Christmas card, greeting card, public opinion, promotion, symbolism, religion, signs and symbols, social psychology, consumer trend, old fashioned, celebration, family Go to Glossary
Language	English
Document linked to	Proposal for a pilot study on some of the problems confronting the greeting card industry