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Title Final report for the Greeting Card Association / twelve key steps in meeting the current challenge to the greeting card industry
Box Number 52
Report Number 1151C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Report
Industry Media and Publishing; Retail and Wholesale
Commissioned by Greeting Card Association
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Method Interview; Focus Group
Language English
Document linked to Proposal for a pilot study on some of the problems confronting the greeting card industry