Final report of the packaging, label and name test on the Swedish coffee study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Final report of the packaging, label and name test on the Swedish coffee study
Box Number	45
Report Number	1009.3E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	14 Jan 1960 Find out more about this year
Document Type	Report
Industry	Food and Drink
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Nestlè, S. A. Go to Business Biographies
Brand	Nescafè
Method	Interview; Test
Keywords	beverage, coffee, housewife, household product, grocery trade, grocery shopping, competitor analysis, brand choice, market segmentation, social status, marketing, modernity, female consumer, personality profiling, psychometric testing, tradition, family, packaging, price, pricing, labeling, corporate image, color Go to Glossary
Language	French
Document linked to	Translation of a proposal for a motivational research study Report on a motivational research study for Nescafe Nescafe Holland packaging and advertising slogans / a motivational research study The sales and advertising problems of Nescafe in the framework of the Dutch instant coffee market Attitudes to Nescafe A proposal for a motivational research study on Nescafe instant coffee A progress report on a motivational research study for Nescafe instant coffee Report on a motivational research study for Nescafe