Final report on a motivational research study of fireproof storage systems for personal papers and household records - Market Research and American Business, 1935-1965

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Field name	Value
Title	Final report on a motivational research study of fireproof storage systems for personal papers and household records
Box Number	91
Report Number	2057B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1968 Find out more about this year
Document Type	Report
Industry	Office and Stationery
Commissioned by	Sears, Roebuck and Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Sears, Roebuck and Company Go to Business Biographies
Brand	Sears
Method	Interview; Questionnaire; Test
Keywords	safe, storage, marketing, price, pricing, design, merchandising, safety, symbolism, corporate image, male consumer, household product, consumer trend, modernity, housewife, color, name Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on fireproof storage systems for personal papers and business records Introduction to a progress report on a motivational research study of fireproof storage systems for personal papers and household records Final report on a motivational research study of fireproof storage systems for personal papers and household records, vol. I Final report on a motivational research study of fireproof storage systems for personal papers and household records, vol. II