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Title Final report on a motivational research study to develop new product concepts
Box Number 111
Report Number 2556C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Hair and Beauty
Commissioned by Lanvin-Charles of the Ritz
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Method Interview; Focus Group; Test; Diary Study
Keywords
Language English
Document linked to Proposal for a study to uncover new product opportunities for Lanvin-Charles of the Ritz in the field of women's cosmetics