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Title Final report on an MRS and marketing strategy study on building savings and loans
Box Number 85
Report Number 1929C [vol 2]
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Financial Services
Commissioned by Geschäftsstelle Öffentliche Bausparkassen DSGV
Conducted by Ernest Dichter Associates, Inc.
Company
Method Interview; Test
Keywords
Language German
Document linked to Proposal for a motivational research study on Savings & Loan Association (image, marketing trend, group advertising)
Final report on an MRS and marketing strategy study on building savings and loans