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Title Final summary analysis and interpretation of TvB data
Box Number 24
Report Number 629.1C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Broadcasting
Commissioned by Television Bureau of Advertising (U.S.)
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Keywords
Language English
Document linked to Memo: proposed research project on reappraisal of television after ten years
A motivational research study of depth of media penetration
Supplementary memo on some psychological factors involved in new car shopping and purchase patterns (addendum I)
Additional detailed qualitative analyses of spontaneous comment in 250 interviews (addendum III)