First progress report on a motivational study of the advertising problems of Diolen - Erster Fortschrittsbericht zu einer Motivstudie über die Werbeprobleme von Diolen - Market Research and American Business, 1935-1965

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Field name	Value
Title	First progress report on a motivational study of the advertising problems of Diolen - Erster Fortschrittsbericht zu einer Motivstudie über die Werbeprobleme von Diolen
Box Number	52
Report Number	1153B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1959 Find out more about this year
Document Type	Report
Industry	Manufacturing
Commissioned by	Vereinigte Glanzstoff-Fabriken AG.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Vereinigte Glanzstoff-Fabriken AG. Go to Business Biographies
Brand	Diolen
Method	Interview
Keywords	polyester, fabric, psychometric testing, price, pricing, manufacturing, brand choice, advertising Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Motivstudie über die Werbeprobleme von Diolen