Future potentials for Tunalinks in the light of present consumer attitudes - Market Research and American Business, 1935-1965

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Field name	Value
Title	Future potentials for Tunalinks in the light of present consumer attitudes
Box Number	72
Report Number	1577C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1962 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Dulany Foods, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Dulany Foods, Inc. Go to Business Biographies
Brand	Tunalinks
Method	Focus Group; Interview; Test
Keywords	housewife, female consumer, marketing, purchasing, fish, consumer trend, quality, buying habits, corporate image, frozen food, promotion, packaging, diet, nutrition, health, name, price, pricing, brand choice Go to Glossary
Language	English
Document linked to	A proposal for a motivational research study of the future market potential for Tunalinks