Geigy progress report - Market Research and American Business, 1935-1965

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Field name	Value
Title	Geigy progress report
Box Number	97
Report Number	2200B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1969 Find out more about this year
Document Type	Report
Industry	Animal and Agriculture
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Geigy Chemical Company Go to Business Biographies
Brand	Geigy
Method	Interview
Keywords	farmer, farming, herbicide, marketing, farm, market share, price, pricing, target market, social psychology, buying habits, buyer motivation, pesticide, fertilizer, consumer trend, investment Go to Glossary
Language	English
Document linked to	Proposal for a motivation research study of the customers for sorghum herbicides Revised proposal for a motivation research study of the customers for sorghum herbicides A motivation research study of the sorghum herbicide market