Germany and the Germans in the eyes of Americans - a proposal for a motivation study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Germany and the Germans in the eyes of Americans - a proposal for a motivation study
Box Number	100
Report Number	2268A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1969 Find out more about this year
Document Type	Proposal
Industry	Politics
Commissioned by	German Information Center
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	German Information Center Go to Business Biographies
Method	Interview; Test
Keywords	public opinion, foreign affairs, international relations, attitude, nationalism, market segmentation, fear, anxiety, tourism, fashion, female consumer, women, consumer trend Go to Glossary
Language	English