Goals, strategy, tactics and operations - a memorandum - Market Research and American Business, 1935-1965

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Field name	Value
Title	Goals, strategy, tactics and operations - a memorandum
Box Number	87
Report Number	1966A.1
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1966 Find out more about this year
Document Type	Memorandum
Industry	Financial Services
Commissioned by	Bankers Trust Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Bankers Trust Company Go to Business Biographies
Brand	Bankers Trust
Keywords	corporate image, banking, loan, marketing, product personality, brand awareness, community, employee morale, public relations, customer satisfaction Go to Glossary
Language	English
Document linked to	Letter of proposal to the Bankers Trust Company A pilot study of consumer loans