Gray-Leary and Lorge indices for programs, commercials and audience mail: a summary of findings - Market Research and American Business, 1935-1965

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Field name	Value
Title	Gray-Leary and Lorge indices for programs, commercials and audience mail: a summary of findings
Box Number	1
Report Number	22
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1942 Find out more about this year
Document Type	Report
Industry	Broadcasting
Conducted by	CBS Research Department
Place	New York, U.S.A.
Company	Columbia Broadcasting System, Inc. Go to Business Biographies
Brand	CBS
Method	Interview
Keywords	audience, radio program, comprehension Go to Glossary
Language	English
Additional information	"The Gray-Leary index represents the average score in comprehension that a group of adults of limited ability probably would make if tested on the content of the script. The Lorge index is an estimate of the reading-grade at which the average school child will be able to answer about three-fourths of questions concerning detail, appreciation, impact, vocabulary, and concept with adequate completeness and correctness."