Grundlagenstudie und Leserschaftsanalyse über die Publikationen der Schweizerischen Bankgesellschaft - Market Research and American Business, 1935-1965

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Field name	Value
Title	Grundlagenstudie und Leserschaftsanalyse über die Publikationen der Schweizerischen Bankgesellschaft
Box Number	108
Report Number	2486C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1971 Find out more about this year
Document Type	Report
Industry	Financial Services
Commissioned by	Schweizerische Bankgesellschaft
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	Schweizerischer Obstverband Go to Business Biographies
Brand	SBG
Method	Interview; Questionnaire; Test
Keywords	bank, banking, marketing, corporate image, attitude, investment, lending, savings, borrowing, periodical, newspaper reading, money, loan, corporate image Go to Glossary
Language	German
Document linked to	Proposal for basis study and study of rader analysis on publications issued by the Schweizerische Bankgesellschaft (SBG) (Swiss Banking Corporation)