Gutachten über die internationale Siemens Anzeigenwerbung von Herrn Dr. Ernest Dichter - Market Research and American Business, 1935-1965

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Field name	Value
Title	Gutachten über die internationale Siemens Anzeigenwerbung von Herrn Dr. Ernest Dichter
Box Number	98
Report Number	2221F
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1967 Find out more about this year
Document Type	Report
Industry	Electronics and Technology
Commissioned by	Siemens
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Siemens AG Go to Business Biographies
Brand	Siemens
Method	Test; Interview
Keywords	advertising, electrical, vision, time, electronic appliance, marketing, modernity, consumer trend, name, product personality, corporate image Go to Glossary
Language	German
Document linked to	Letter proposal to Siemens