The continuing study of newspaper reading - Market Research and American Business, 1935-1965

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Field name	Value
Title	The continuing study of newspaper reading
Box Number	1
Report Number	12
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1940 Find out more about this year
Document Type	Report
Industry	Media and Publishing
Conducted by	Association of National Advertisers; American Association of Advertising Agencies; Bureau of Advertising of the American Newspaper Publishers' Association; CBS Research Department
Place	New York, U.S.A.
Method	Interview
Keywords	newspaper publishing, newspaper reading, newspaper advertising, radio advertising, mass media, marketing Go to Glossary
Language	English