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Title Proposals re: a study "to influence the advertiser to take a second look at the new Esquire"
Box Number 1
Report Number 3A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Letter
Industry Media and Publishing
Commissioned by Esquire Magazine
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand Esquire
Method Interview
Language English
Document linked to A motivational research study of the new Esquire: magazine of "shared excitement"
Letter to Samuel Ferber outlining the basic points of the motivational research study
Our method, procedure and sample for a motivational research study for Esquire Magazine
Esquire and the college market, the automobile market and the egg-head market
The buying habits of the Esquire-magazine reader