A psychological analysis of the ad effectiveness of the Betty The Bride series - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological analysis of the ad effectiveness of the Betty The Bride series
Box Number	2
Report Number	44-III
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1949 Find out more about this year
Document Type	Report
Industry	Retail and Wholesale
Commissioned by	Jewel Tea Company Food Stores
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Jewel Tea Company Food Stores Go to Business Biographies
Method	Interview; Questionnaire
Keywords	food, women in advertising, advertising, investigation, comic strip Go to Glossary
Language	English
Document linked to	A research study on the psychological effects of the profit sharing plan and labor-management policies of the Jewel Tea Company Letter proposal re: new types of meat cuts A problem analysis and proposal for a motivational research study on the most effective image for Jewel Tea Why do people come to the Jewel Tea Company Food Stores – a proposal for a psychological analysis of the sales problems of the Jewel Tea Company Food Stores A psychological analysis of the Jewel home route service Memorandum from Dr. Dichter to Mr. Gerbosi