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Title Chicago Tribune study: Part III: Not the amount of lineage but the intention behind it
Box Number 2
Report Number 52.3
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Report
Industry Media and Publishing
Conducted by Ernest Dichter
Place New York, U.S.A.
Brand Chicago Tribune
Method Case Study
Language English
Additional information This document also appears in the Hagley Library catalogue as 52.2.
Document linked to A psychological study of the personality of the Chicago Tribune
Chicago Tribune study: Part I: What are the real goals of an advertising program
Chicago Tribune study: Part II: From numbers to people
Proposal for a research Study on the adequacy of advertising placed in the Chicago Tribune