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Field name | Value |
---|---|
Title | Chicago Tribune study: Part III: Not the amount of lineage but the intention behind it |
Box Number | 2 |
Report Number | 52.3 |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Media and Publishing |
Conducted by | Ernest Dichter |
Place | New York, U.S.A. |
Company | Go to Business Biographies |
Brand | Chicago Tribune |
Method | Case Study |
Keywords | Go to Glossary |
Language | English |
Additional information | This document also appears in the Hagley Library catalogue as 52.2. |
Document linked to |
A psychological study of the personality of the Chicago Tribune Chicago Tribune study: Part I: What are the real goals of an advertising program Chicago Tribune study: Part II: From numbers to people Proposal for a research Study on the adequacy of advertising placed in the Chicago Tribune |