Electrical home appliances (freezers, washing machines, refrigerators, etc.) - Market Research and American Business, 1935-1965

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Field name	Value
Title	Electrical home appliances (freezers, washing machines, refrigerators, etc.)
Box Number	3
Report Number	55.1E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1952 Find out more about this year
Document Type	Memorandum
Industry	Electronics and Technology
Conducted by	Ernest Dichter
Keywords	housekeeping, household appliance, electronic appliance, women, female consumer, advertising, men Go to Glossary
Language	English
Document linked to	Electrical home appliances in the postwar world - a psychological study on women's attitudes