The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title The psychological function of Time magazine – A proposal for a psychological research study
Box Number 3
Report Number 64A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Media and Publishing
Conducted by Ernest Dichter
Place New York, U.S.A.
Company
Brand Time
Method Interview; Test
Keywords
Language English
Document linked to Are Time readers tire-minded?
Progress report on the motivational research study for Time magazine on the why of Time's success
A creative memorandum aimed at improving the circulation letters of Time magazine
Time magazine Letter
Proposal for a psychological study of Time magazine's influence on its advertising content
Proposal for a motivational research study for Time magazine
Time magazine letter re: study
Proposal for a motivational research study for Time magazine on the why of Time's success
Summary of psychological study for Time magazine
Time magazine letter
Time magazine letter