The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Title Proposal for a study of labor-management problems at the Doehla Greeting Cards Company
Box Number 4
Report Number 70AA
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Media and Publishing; Retail and Wholesale
Conducted by Ernest Dichter
Place New York, U.S.A.
Company
Method Interview
Keywords
Language English
Document linked to Proposal for a research study of the sales and advertising problems of The Harry Doehla Company
A psychological analysis of the sales and advertising problems of the Doehla Greeting Card Company
Memo from Dr. Dichter to Dr. Harry Doehla
An experimental study on "What makes a good greeting card."
The difficulty of selling Christmas cards in August: A psychological analysis