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Field name | Value |
---|---|
Title | An experimental study on "What makes a good greeting card" |
Box Number | 4 |
Report Number | 71 |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Media and Publishing; Retail and Wholesale |
Conducted by | Ernest Dichter |
Place | New York, U.S.A. |
Company | Go to Business Biographies |
Method | Interview |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a research study of the sales and advertising problems of The Harry Doehla Company Proposal for a study of labor-management problems at the Doehla Greeting Cards Company A psychological analysis of the sales and advertising problems of the Doehla Greeting Card Company Memo from Dr. Dichter to Dr. Harry Doehla The difficulty of selling Christmas cards in August: A psychological analysis |