Proposal for a psychological research study on why people read or do not read the Houston chronicle - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a psychological research study on why people read or do not read the Houston chronicle
Box Number	8
Report Number	160A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	c.1950 Find out more about this year
Document Type	Proposal
Industry	Media and Publishing
Commissioned by	The Houston Chronicle
Conducted by	Ernest Dichter
Place	New York, U.S.A.
Company	Houston Chronicle Go to Business Biographies
Brand	The Houston Chronicle
Method	Interview
Keywords	newspaper, newspaper reading, buyer motivation, product personality, customer profiling, design, mood, newspaper advertising Go to Glossary
Language	English
Document linked to	A proposal for a motivational research study of the personality and circulation problems of the Houston Chronicle