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Title A motivational research study on the sales and advertising problems of Mexicali beer (study II)
Box Number 13
Report Number 352.1C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Food and Drink
Commissioned by Mexicali Brewing, Co.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Mexicali
Method Interview; Test
Keywords
Language English
Document linked to Extension of Mexicali study
Proposal for a psychological research study on the sales and advertising problems of Mexicali beer
A motivational research study of beer buying motivations in the Sonora-Sinaloa area of Mexico
Summary memo on marketing strategy for Mexicali beer
A pilot survey of the potentials for the introduction of "Suprema"
Memo on Obregon site plan and elevations
Memo on Mexicali advertising
Mexicali TV storyboards
A memo on Mexicali advertising
Proposal for a motivational research study of beer buying motivations in a contemplated area of disbtribution in the state of Sonora, Mexico
A motivational research study of beer buying motivations in the Sonora-Sinaloa area of Mexico
Evaluation of five television commercials for Mexicali beer
Evaluation of a three phase Mexicali advertising campaign
Letter proposal - Mexicali Brewing Company
A motivational research study of a group of Mexicali labels
Study on Mexicali labels and image change
A motivational research study on attitudes of retailers in relation to the Mexicali brewery