A proposal for a motivational research study of department store sales advertising and merchandising - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study of department store sales advertising and merchandising
Box Number	15
Report Number	416A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1954 Find out more about this year
Document Type	Proposal
Industry	Retail and Wholesale
Commissioned by	Associated Merchandising Corporation
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Associated Merchandising Corporation Go to Business Biographies
Method	Interview; Observation
Keywords	consumer, department store, sales, advertising, retail, retailer, buyer motivation, buyer decision process, merchandising, public relations, product personality, brand association, customer profiling, competitor analysis, men, male consumer, shelf display, projective techniques Go to Glossary
Language	English