A study of seven publications: their audiences and reading days - Market Research and American Business, 1935-1965

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Field name	Value
Title	A study of seven publications: their audiences and reading days
Box Number	16
Report Number	450P
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1956; Nov 1956; 1957; 28 Nov 1958 Find out more about this year
Document Type	Report
Industry	Media and Publishing
Commissioned by	The Reader's Digest Association, Inc.
Conducted by	Alfred Politz Research, Inc.
Place	New York, U.S.A.
Company	Reader's Digest Association, Inc. Go to Business Biographies
Brand	Reader's Digest
Method	Questionnaire
Keywords	consumer, magazine, periodical, reading, readership survey, study Go to Glossary
Language	English
Additional information	Includes information on the following publications: Life (New York, N.Y.), Look magazine, Saturday Evening Post, Reader's Digest, Good Housekeeping (New York, N.Y.), McCall's. (Los Angeles, Calif.: 1921), McCall's. (Los Angeles, Calif.: 1921).