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Title Proposal for a motivational research study to increase the volume of institutional and publication advertising in the New York World-Telegram and Sun
Box Number 17
Report Number 457A
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Media and Publishing
Commissioned by The New York World-Telegram and Sun
Conducted by Institute for Research in Mass Motivations, Inc.
Place Croton-on-Hudson, New York
Company
Brand The New York World-Telegram and Sun
Method Interview; Test; Observation
Keywords
Language English
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