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Title A memorandum on New Holland operation in France
Box Number 22
Report Number 593.1E
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Memorandum
Industry Manufacturing; Animal and Agriculture
Commissioned by New Holland Machine Company, New Holland, Pennsylvania
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand New Holland
Language English
Document linked to A proposal for a motivational research study of the role and color of the personality and sales of New Holland Farm machinery
Letter re: New Holland machinery
Study letter re: New Holland PX chassis
Addition to proposal New Holland machinery
Letter dealer-company relationships
Letter-proposal re: hay baler
Letter-proposal re: hay baler
Memorandum on a consulting agreement between New Holland Machine Company and the Institute for Motivational Research, Inc.
Interim report on New Holland PX unit
Final interim report on New Holland PX unit
Letter: New Holland Machine Company
New Holland Machine Company
A motivational research study of the role of color and of company-dealer relationship in the sale of New Holland farm machinery
The new PX power unit: its sales and marketing potentials: a motivational research study
A motivational research study: the PX Unit: its potential role in dealer- New Holland Machine Company relationships
Problems of dealer activation and recruitment in the present farm implement climate a motivational research study
Appendix to report on the New Holland hay baler
The present role and future potential of the hay baler a motivational research study
Letter memo on hay baler interviews to New Holland Machine Company
A creative memo on New Holland hay baler twine