A proposal for a motivational research study for the Washington Evening Star - Market Research and American Business, 1935-1965

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Field name	Value
Title	A proposal for a motivational research study for the Washington Evening Star
Box Number	26
Report Number	707A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1956 Find out more about this year
Document Type	Proposal
Industry	Media and Publishing
Commissioned by	Evening Star (Washington, D.C.).
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Evening Star Go to Business Biographies
Brand	Evening Star
Method	Interview; Test
Keywords	newspaper reading, media, brand association, product personality, social status, gender, masculinity, femininity, newspaper advertising, psychometric testing, projective techniques Go to Glossary
Language	English