A psychological research study of consumers' and employees' attitudes toward the May Company Wilshire Boulevard store - Market Research and American Business, 1935-1965

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Field name	Value
Title	A psychological research study of consumers' and employees' attitudes toward the May Company Wilshire Boulevard store
Box Number	27
Report Number	717C (vol. I and II)
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1956 Find out more about this year
Document Type	Report
Industry	Retail and Wholesale
Commissioned by	May Department Stores Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	May Department Stores Company Go to Business Biographies
Brand	May
Method	Questionnaire; Interview
Keywords	clothing, corporate image, fashion, brand association, department store, retail, retailer, sales, advertising, women, female consumer, security, pricing, middle class, middle income consumers, gift, shopping, shelf display, customer satisfaction, employee attitude, industrial relations Go to Glossary
Language	English
Additional information	This document is made up of two volumes.
Document linked to	Proposal for a motivational research study of the sales, advertising, and merchandising problems of the May Company's Wilshire Boulevard store