Proposal for a motivational research study on the motivations of supermarket shopping in the Chicago metropolitan area - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the motivations of supermarket shopping in the Chicago metropolitan area
Box Number	27
Report Number	730.2A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1958 Find out more about this year
Document Type	Proposal
Industry	Retail and Wholesale
Commissioned by	Paris & Peart, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Great Atlantic & Pacific Tea Company Go to Business Biographies
Brand	A & P
Method	Interview; Observation; Test
Keywords	grocery shopping, supermarket, female consumer, women, projective techniques, brand preference, buyer decision process, men, male consumer, family, impulse purchase, pricing, price Go to Glossary
Language	English
Additional information	Advertising brochure for the Institute for Motivational Research in the back of the document.
Document linked to	A pilot motivational research study on the psychology of supermarket shopping in Binghamton, New York for the Great Atlantic & Pacific Tea Company (revision of 730C) A pilot motivational research study on the psychology of supermarket shopping in Binhamton, New York for the Great Atlantic & Pacific Tea Company Memo re: A & P study