A pilot motivational research study on the psychology of supermarket shopping in Binhamton, New York for the Great Atlantic & Pacific Tea Company - Market Research and American Business, 1935-1965

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Field name	Value
Title	A pilot motivational research study on the psychology of supermarket shopping in Binhamton, New York for the Great Atlantic & Pacific Tea Company
Box Number	27
Report Number	730C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1956 Find out more about this year
Document Type	Report
Industry	Retail and Wholesale
Commissioned by	Paris & Peart, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Great Atlantic & Pacific Tea Company Go to Business Biographies
Brand	A & P
Method	Interview; Test
Keywords	grocery shopping, supermarket, female consumer, women, housewife, modernity, symbolism, signs and symbols, price, pricing, family, brand loyalty, advertising, food, brand association, corporate image, communication, projective techniques, consumer trend, logo, projective techniques, testing Go to Glossary
Language	English
Document linked to	A pilot motivational research study on the psychology of supermarket shopping in Binghamton, New York for the Great Atlantic & Pacific Tea Company (revision of 730C) Proposal for a motivational research study on the motivations of supermarket shopping in the Chicago metropolitan area Memo re: A & P study