A draft proposal for a motivational research program designed to develop information which can be used to increase sales of advertising lineage in The American Weekly - Market Research and American Business, 1935-1965

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Field name	Value
Title	A draft proposal for a motivational research program designed to develop information which can be used to increase sales of advertising lineage in The American Weekly
Box Number	28
Report Number	762A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1956 Find out more about this year
Document Type	Proposal
Industry	Media and Publishing
Commissioned by	American Weekly (New York, N.Y.)
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Weekly Go to Business Biographies
Brand	The American Weekly
Method	Interview; Observation; Test
Keywords	newspaper, newspaper reading, periodical, advertising agency, media, sales, merchandising, pricing, brand association, product personality, projective techniques, psychometric testing Go to Glossary
Language	English